By all accounts, 2010 was a year of mixed signals for brands in the housing, construction and the building products sector. Despite conflicting indicators, remodelers are viewing the immediate short-term with renewed optimism. According to a new survey from Housingzone.com, 64 percent of remodelers expect business to increase during 2011, and only 15 percent expect it to decrease. This survey, conducted annually, found more optimism today than any point since the height of the housing boom! While acknowledging the uncertainty surrounding foreclosures, Housingzone.com states that positive economic indicators such increasing consumer confidence and slowly decreasing unemployment are playing strong roles in remodelers’ rosy outlooks.
@NeilAndrewJames