The Green Products Innovation Institute (GPII), created by William McDonough, California Governor Arnold Schwartzenegger and representatives of Shaw Industries Group, is a nonprofit that further developed the Cradle to Cradle (C2C) certification process by creating a rating system to certify new products. As discussed in a recent article for Eco Structure, Green Products Innovation Institute Launched, C2C criteria assess products in five areas: material health, take-back, renewable energy, clean water, and social fairness. The GPII certification will allow companies to share details of the chemistry makeup of its products in an effort to eliminate harmful and contaminated materials in all products produced in California.
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