As a healthcare marketer, you know about the increasing saturation of mobile technology, but your boss is still having his e-mails printed and delivered by his secretary. So how do you convince this old dinosaur to allocate budget dollars to something his kids use to text rather than call their friends? RxEOB has done the hard work for you in the article, 10 Numbers You Need to Know About Mobile Health and Mobile Pharmacy. Among the notable findings: 32 percent of Americans have accessed the Internet from their mobile phone in 2009, 81 percent of physicians will own a Smartphone by 2012, 78 percent of Americans are interested in receiving healthcare services via their mobile device, and 2013 is the projected year when mobile surpasses desktop as the most common means of Internet access.
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